Armor All

Nevertheless, Clorox has long regarded auto-care brands Armor All and STP, to be outside the company's core, preferring to focus on products that promote wellness, sustainability and affordability.

Clorox Is Moving Toward Sale of Auto Brands STP, Armor All Jeffrey McCracken 2010

Nevertheless, Clorox has long regarded auto-care brands Armor All and STP, to be outside the company's core, preferring to focus on products that promote wellness, sustainability and affordability.

Clorox Is Moving Toward Sale of Auto Brands STP, Armor All Jeffrey McCracken 2010

Nevertheless, Clorox has long regarded auto-care brands Armor All and STP, to be outside the company's core, preferring to focus on products that promote wellness, sustainability and affordability.

Clorox Is Moving Toward Sale of Auto Brands STP, Armor All Jeffrey McCracken 2010

Consumer-products giant Clorox Co. is moving toward the sale of its two automotive brands, STP and Armor All, and will likely launch a process to auction the well-known names, according to people familiar with the matter.

Clorox Is Moving Toward Sale of Auto Brands STP, Armor All Jeffrey McCracken 2010

Consumer-products giant Clorox Co. is moving toward the sale of its two automotive brands, STP and Armor All, and will likely launch a process to auction the well-known names, according to people familiar with the matter.

Clorox Is Moving Toward Sale of Auto Brands STP, Armor All Jeffrey McCracken 2010

Consumer-products giant Clorox Co. is moving toward the sale of its two automotive brands, STP and Armor All, and will likely launch a process to auction the well-known names, according to people familiar with the matter.

Clorox Is Moving Toward Sale of Auto Brands STP, Armor All Jeffrey McCracken 2010

Clorox (NYSE: CLX) picked up the brand, along with Armor All, as part of its 1999 purchase of First Brands.

Philadelphia Business News - Local Philadelphia News | The Philadelphia Business Journal 2010

Green Works® natural cleaning and laundry products; Armor All® and STP® auto-care products;

The Earth Times Online Newspaper 2010

Clorox markets some of consumers 'most trusted and recognized brand names, including its namesake bleach and cleaning products; Green Works® natural cleaners; Armor All® and STP® auto-care products; Fresh Step® and Scoop Away® cat litter; Kingsford® charcoal; Hidden Valley® and K C Masterpiece® dressings and sauces; Brita® water-filtration systems; Glad® bags, wraps and containers; and Burt's Bees® natural personal care products.

The Earth Times Online Newspaper 2010

Clorox is considering the sale of its two auto-related brands, STP and Armor All. The Oakland consumer products giant is likely to soon hire an investment bank to auction off the brands.

Philadelphia Business News - Local Philadelphia News | The Philadelphia Business Journal 2010